In Hong Kong, if you say "interactive campaign“, many marketers will still only thinking of "e-mail" marketing, building a mini website or a flash game. But outside Hong Kong. An interactive campaign means far beyond of that simply mechanic. Nowadays, many ma r keters are embracing interactive advertising because it aligns with the dramatic changes that have occurred in the lives of the customers It including all the format of traditional advertising and go further with interactive or digital presentations, data recruit and data analysis.

Interactive campaign means use all sorts of traditional advertising techniques, including event marketing, direct marketing, points of sales, entertainment marketing, commercial video etc. Of course of more than these, it embracing the advance information technology, it can make our target audiences to gain a new experience and can involve the campaign.

A great example of this is NIKE iD where consumer can design their own shoes and apparel. NIKE iD began as a Website ad has since extended the experience to online banners, digital signage and a New York City retail space. NIKE iD is not an advertisement, but any consumer who uses it changes his perception of NIKE from a brand solely about athletic performance to a brand that also inspires and enables self expression and personalization.