The Online marketing (Hong Kong) / Internet marketing is growing in popularity for many businesses to promote their products and services on the internet. In Hong Kong, internet users growth rapidly and the highly use of web or personal devices so that they spend more and more time online. That mean it will reduce the time with contact the traditional media (e.g. TV or magazine ).With more and more of the world's population looking to the internet for news and information, it is no wonder that businesses are increasingly led to advertise online. It is cost effective and allows businesses a way to give more information to potential customers than most traditional forms of broadcast and publications. Online advertising technology advances are being made everyday that enhance what visitors would like to see.

Potential customers can find what they are looking for through searching keywords, categories, and browsing. Businesses can now interact with their visitors and make promoting their goods and services an enjoyable experience for potential customers. Businesses can also use the internet to keep in touch with customers through newsletters, chat, and promotions on their websites is the practice of using all facets of (information technology) internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the information technology, including campaign creative, mechanic, design, development, advertising, marketing, data acquisition and data analysis.

Internet Marketing methods include search engine marketing (both search engine optimization and pay per click advertising), Creative, campaign banner advertising, e-mail marketing, affiliate marketing, digital P.O.S (point of sales) promotion, interactive advertising, and email advertising.

Business models

Internet marketing is associated with several business models. The main models include business-to-business(B2B) and business-to-consumer(B2C). B2B consists of companies doing business with each other, whereas B2C involves selling directly to the end consumer (see Malala, 2003) [1] When Internet marketing first began, the B2C model was first to emerge. B2B transactions were more complex and came about later. A third, less common business model is peer-to-peer(P2P), where individuals exchange goods between themselves. An example of P2P is Kazaa, which is built upon individuals sharing files.

Internet marketing can also be seen in various formats. One version is name-your-price (e.g. Priceline.com). With this format, customers are able to state what price range they wish to spend and then select from items at that price range. With find-the-best-price websites (e.g. Hotwire.com), Internet users can search for the lowest prices on items. A final format is online auctions(e.g. Ebay.com) where buyers bid on listed items.

It should be noted, however; as described above, under history, that current use of the term internet marketing commonly refers to the use of direct response marketing strategies, that were traditionally used in direct mail, radio, and TV infomercials, applied to the internet business space. When professionals and entrepreneurs commonly refer to "internet marketing" it is this model that they are often referring to. ....The theory was that broadcaster would begin transmitting digital signal in this new band and then the analog signal would be discontinued when consumer penetration of the new technology was deemed sufficient...

Benefits

Some of the benefits associated with online / Internet marketing include the availability of information. Consumers can log onto the Internet and learn about products, as well as purchase them, at any hour. In Hong Kong, online/ internet marketing can help expand from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive.

Since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers.

Compared to the other media marketing(like print, radio and TV), Internet marketing is growing very fast. It's also gaining popularity among small businesses and even consumers when trying to monetize their blog or website. The measurability of the internet as a media makes it easier to experience innovative e-marketing tactics that will prove a better Cost of Acquisition than other media. However, in most developed countries, internet marketing and advertising spending is around 5% only, while TV, radio, and the print are more.